Role of Beautiful Board Game Box as a Marketing Tool

In the board game industry, Game Box art is incredibly important. Apart from just being beautiful board games are also iconic. Some people love looking at board game boxes. There are whole accounts available that are dedicated to showing off board game boxes.

There is no existence of a so-called perfect game. Games are only perfect for certain types of specific gamers. You just have to attract the right kind of gamers by providing them all the information they need to know whether your game is right for them. Different gamers are wittingly or unwittingly using their intuitive sense of what a game is or isn’t based on how it looks. That means that with your packaging you need to imply the essence of your game. 

People generally judge books by their covers. For board games, this is very much true. The naive designer may say that board gamers are only looking at the surface. For incredible gameplay, they do not see the mechanics or the potential. It’s a much valid complaint, but the fact is that when it comes to making purchases board game boxes are a huge part of board gamers’ decision-making process. Your custom board game boxes are the most important art that you have got.

Board Game Box-A Marketing Tool

Boardgame boxes also serve as critical means of communication between you and your potential customers apart from just as beautiful objects for their own sake. It includes the obvious stuff you normally see on boxes – the name of the game, playtime, the age range, the designer(s) and publisher, and player count. It even includes the messages you send about your game through your art. 

Your game box communicates not just only with its cover, but also with its size, and the information you provide on the back. People relate light games with small boxes and heavy games with big boxes. Gamers expect a lot of components whenever they see a thick box. In case your art is whimsical, they expect it to be light-hearted. If the art is gritty and detailed, they will expect it to be complex.